5 Best Ecommerce Apps to Scale Your Business in 2023

Congratulations on creating your own product, building an e-commerce website, and starting to market your online store. However, you may soon realize that running a successful e-commerce business involves multiple aspects, such as shipping logistics, customer support, and various marketing initiatives, which can be overwhelming.

Fortunately, if you use a popular e-commerce platform like Shopify, WooCommerce, or BigCommerce, there are numerous apps and plugins available to automate and enhance your online presence. In this article, we have compiled a list of the top 5 e-commerce apps that you should consider for your online store.

Before we delve into each app, it’s essential to understand the various types of e-commerce apps and why they are crucial. These apps offer a range of unique features and benefits, such as shipping logistics, customer service, email, and SMS marketing, abandoned shopping cart recovery, affiliate program setup, product review generation, and marketing tools to drive sales.

Choosing the best e-commerce app for your store may seem overwhelming, but it’s important to assess your needs first, such as marketing automation tools, customer support help desks, or payment processors. Then, research different apps, read online reviews, and talk to other businesses that use similar services. Taking advantage of free trials can also help you make an informed decision.

Luckily, I’ve done a lot of research for you and identified some of the most popular and widely used e-commerce apps. So without further delay, let’s dive into the list!

1. Artoh — Business Account for E-commerce

Since one of the biggest pain points of an e-commerce owner is managing cash flow, Artoh solves this huge pain point with its Cash Flow Management and Forecasting feature. Here are some of the features that Artoh offers:

• Business accounts (FDIC Insured, 100% Online, No Fees)
• Virtual/Physical Cards to scale up ad campaigns
• Cash Flow Management and Forecasting
• Notification for upcoming Payouts from Payment Processors
• Performance Monitoring (Sales, Profitability, Ad ROAS, etc.)
• Accounting Automation (QuickBooks and other accounting software)
• Seamless integration with E-commerce platforms, Ad Platforms, Payment Processors, and more.

Artoh is the ideal solution for E-commerce businesses in search of reliable and straightforward banking services. It serves as a financial operating system and offers a range of features that go beyond those of a typical bank. Artoh streamlines operations and provides valuable insight into the health of your business.

2. Klavyo — For email

For e-commerce businesses seeking to elevate their SMS and email marketing strategies, Klaviyo is a top-tier app that delivers impressive results.

As an indispensable component of any e-commerce enterprise, Klaviyo is renowned for its exceptional email lifecycle marketing capabilities. The platform empowers users to personalize automated emails and messages based on customer behavior, ensuring that relevant and timely content reaches the intended audience. Through segmentation, businesses can target specific customer groups with tailored offers, abandoned checkout emails, or discounts, increasing conversions and sales.

Moreover, Klaviyo’s reporting tools generate invaluable insights into campaign performance, enabling swift optimization for maximum impact. With its comprehensive feature set and user-friendly interface, Klaviyo is the optimal solution to advance your SMS and email marketing efforts in the coming year.

Klaviyo is a potent tool that may require a slight learning curve. However, given its widespread adoption by leading brands in the industry, it’s a no-brainer addition to any e-commerce toolkit.

3. Gorgias — Help Desk Integration

For e-commerce websites seeking top-notch help desk integration, Gorgias is the current industry leader.

Gorgias simplifies the customer support process, facilitating rapid response times to inquiries with its intuitive help desk platform. The platform’s customizable ticket templates expedite customer service, enabling quicker and more efficient responses.

With Gorgias’ robust analytics tools, businesses can track critical metrics such as response times, resolution rates, and CSAT scores to refine their customer service strategies continuously throughout the year.

Furthermore, Gorgias integrates seamlessly with popular messaging channels like Slack, Facebook Messenger, and WhatsApp, ensuring that businesses can communicate with customers regardless of their preferred platform. These features make Gorgias the ultimate customer service app for e-commerce businesses in search of a comprehensive solution for their support needs in 2023.

4. Loox — Product Reviews

Loox’s website tagline, “Humanize your brand,” perfectly encapsulates its service offerings.

For online shoppers, brand unfamiliarity can cause hesitation when making purchases. That’s why social proof can play a decisive role in winning over potential customers.

As Amazon has demonstrated, product reviews are perhaps the most influential factor in boosting conversions for e-commerce businesses. Loox’s AI-powered product review app is an excellent option to consider.

Loox simplifies the process of curating the best user reviews while filtering out negative or irrelevant feedback. This ensures that prospective buyers only receive helpful, relevant information to aid in their product selection process. Furthermore, the platform provides comprehensive analytics, enabling managers to track product and service performance levels throughout the year. This guarantees access to reliable data whenever necessary.

5- Recharge — Subscription Products

If you want to offer subscription products on your Shopify store, Recharge Subscriptions is a popular and well-reviewed app that you might want to consider. This app makes it easy to set up and manage recurring orders for your customers, with options for weekly, monthly, or quarterly intervals. Some of the standard features of Recharge Subscriptions include customizable billing cycles, trial periods, and automatic order fulfillment. In addition, the app includes a customer self-service portal and integrates with Shopify’s checkout and payment gateway. However, keep in mind that Recharge Subscriptions does charge a fee per transaction, and the PRO tier may be too expensive for smaller stores.

Conclusion

In conclusion, running a successful e-commerce business requires multiple aspects that can be overwhelming. Fortunately, using popular e-commerce platforms like Shopify, WooCommerce, or BigCommerce, there are numerous apps and plugins available to automate and enhance your online presence. The article has compiled a list of the top 5 e-commerce apps that can help scale your business in 2023. These apps offer unique features and benefits, such as cash flow management, email, and SMS marketing, help desk integration, product reviews, and subscription management. When choosing the best app for your store, it’s crucial to assess your needs first and research different apps, read online reviews, and take advantage of free trials to make an informed decision. These top 5 apps, including Artoh, Klaviyo, Gorgias, Loox, and Recharge Subscriptions, can help you streamline your operations, optimize your marketing efforts, and ultimately grow your business in the coming year.