Targeting

Pangloss has recently been engaged in high level summit talks with her usual sparring partner Cybermatron on this rather current topic (which Pangloss is teaching, and about which Cybermatron is organising a workshop): as usual CyberM takes the…

Intriguing piece on research going on into how to make placed in-gane adverts work and not upset the punters:

“Television is a problematic market for advertising to certain demographics, and it’s no secret that magazines are in trouble. Online…