During the last two weeks, BAT illustrated the average level of social activity. To start with, Brave is making the first advertising platform built on privacy available on its Android app. Users can donate the BAT earned from viewing Brave Ads to their favourite websites, YouTube creators, or Twitch streamers. Moreover, Brave SLIVER.tv and Theta will become a Verified Publisher in the Brave browser, while Brave will become a sponsor on SLIVER.tv, running ads alongside its top streamers. The Brave browser will also become an officially supported browser for relaying video on the Theta Network. Users can earn BAT rewards for consenting to viewing ads in the Brave browser, while at the same time earning TFUEL for relaying video on the Theta Network. Stay tuned!
Development
- Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program
Two months after launching the first advertising platform built on privacy for its desktop users, Brave is making it available on its Android app. Users who consent to viewing privacy-preserving ads are rewarded with 70% of the ad revenue share in Basic Attention Tokens(BAT).
Brave Ads: Opt-In, Private, and Relevant
When a user opts into Brave Rewards (click on the triangle at the right of the URL bar in the Brave browser app), they start seeing Brave Ads and accumulate BAT, which they can claim on a monthly basis via the integrated wallet in Brave. Users can customize how many ads they’d like to see (1 to 5 per hour), or choose not to see any ads.
Users can donate the BAT earned from viewing Brave Ads to their favourite websites, YouTube creators, or Twitch streamers. Soon they will also be able to redeem BAT for real-world rewards, such as hotel vouchers and gift certificates via TAP Network’s 250,000 brand partners.
Brave Ads don’t replace current Web page ads, they are separate and uniquely different. Users see them as offers in the form of notifications. When users click to engage with these notifications, they’re presented with a full-page ad in a new ad tab of the Brave browser. Because ad matching happens directly on the user’s device, the user’s data is never sent to anyone, including Brave.
Brave Ads Certified Vendor Program
Since Brave Ads are opt-in, brands know that their ads are viewed by people with a confirmed interest in an inclusive and rewarding ad experience. With Brave’s anonymous-but-accountable campaign reporting, brands are able to view hourly and daily report data, and export campaign reporting on demand from its reporting interface. Brave removes the intermediaries that stand between people and offers, and delivers ads and reporting that are private by default.
Brave’s Early Access Program initiated the process of bringing brands and ad networks to launch ad campaigns for Brave Ads Preview phases that were introduced in January. Today, Brave Ads Certified Vendor Program is announced. This new program provides the opportunity for vendors to learn about Brave Ads and become certified to integrate the token into rich media mobile and desktop creative experiences for brands and agencies and assist with creating a library of certified creative templates for Brave Ads.
The Brave Ads platform is also helping advertisers achieve outstanding results in terms of click-through rates (CTR) and campaign sign-ups since Brave Ads are local to the device and ad delivery is relevant to the user’s browsing experience. Users see rewarding Brave Ads, without sacrificing their privacy, and brands get direct opportunities to highlight offers and engage with users.
Brave Ads are available today in the U.S., Canada, France, Germany, and the U.K, with more countries on the way in Europe and Asia. Brave Ads will also be integrated into Brave’s iOS app in the coming months.
Social encounters
Brave will reward you and I for looking at one to five ads per hour via its browser. The idea is that you agree to look at ads from sites you like and thus get rewarded. The advertisers send 70% of the revenues to us, and Brave holds onto 30%.
The odds of Brave succeeding with this is are low. This tiny Silicon Valley startup is competing with giants like Google, Microsoft and Apple in the Browser Wars. But let’s applaud the company for trying something radically different. Instead of having ad companies track Brave’s every move and drive us batty, Brave is simply paying for your time.
And what’s that worth to you?
Brave is available as a desktop and mobile browser, on Google Play and the iOS App Store.
Brave, the cryptocurrency-powered blockchain web browser, has expanded its Brave Ads rewards system to users on Android devices.
Brave Rewards, which rewards users who opt-in to see ads on the platform in Basic Attention Tokens (BAT), is now available on the Google-developed operating system. Previously the feature was only available on desktop browsers.
Tokens users earn can be stored or shared with other websites depending on the attention they give them. It’s currently impossible to withdraw earned BAT from the browser’s built-in wallet, although such a feature is also set to be added.
See also:
Finance
Network statistics
*There is no up-to-date official information on Brave’s monthly and daily active user base.
Total amount of Brave Browser Publishers:
- Youtube publishers: 150 427
2) Website publishers: 27 410
3) Twitch publishers: 11 620
Roadmap
The BAT roadmap in 2019 is GitHub. More information you can find here.
- 2019:
Milestone 7: 0.60.x (done)
- Rust support for brave-core.
- Ads integration into Brave-core with foundations to support Rust based blind token confirmations
Milestone 7: 0.61.x (done)
Milestone 0.63.x (~April 23, 2019)
- Unify exception handling (done)
- Fix Brave shields localization (done)
- Make Widevine UI more noticeable (done)
- eTLD+1 matching for about:adblock (done)
- Working ads model, Rust-based blinded tokens for privacy-safe confirmation of ad views and interaction, and ability to give BAT monthly to users who see ads (done)
- Settings/Bookmarks/History/Downloads facelift (petemill, in progress; partially merged) (done)
- Add options for allowing FB login / embeds and Twitter embeds
- Upgrade to Chromium 74 (Max, in progress)
Milestone 0.64.x (~May 14, 2019)
- Custom ABP filter rules in about:adblock (done)
- UI improvements and support for theming in the Brave shields panel (done)
- Support for Nightly builds (done)
- Override regional ad-block selection in about:adblock
Milestone 0.65.x
- In page translations (Jocelyn, in progress)
- Add support for more locales
- Smart Tracking Protection (Pranjal, in progress)
Milestone 0.66.x
- Ad-block tokenization performance improvements (bbondy)
- Ad-block exceptions to be disabled by default and have UI asking to turn on when it is first detected (todo design)
- Social tipping
- P3A
Milestone 0.67.x
- Ability to compile Brave and produce an Android based APK (nothing close to releasable yet)
- Tie Brave Core Android builds to CI
- Add the ability to have social media login options into the Brave shields panel
Milestone 0.68.x
- Rust based ad-block integration (done
- Ongoing work for Brave Core Android builds
- New work in social tipping
- P3A
Milestone 0.69.x
What’s next?
The full information can be found here.
Partnerships and team members
Theta will become a Verified Publisher in the Brave browser, while Brave will become a sponsor on SLIVER.tv, running ads along with its top streamers.
Brave is an innovative privacy browser combined with a blockchain-based digital advertising platform with 7 million monthly active users. The Brave browser rewards its users for opting into privacy-preserving ads by giving them 70% of the ad revenue share in Basic Attention Tokens (BAT), a utility token built on top of Ethereum. SLIVER.tv has 3 million monthly active users.
The Brave browser will also become an officially supported browser for relaying video on the Theta Network. Users can earn BAT rewards for consenting to viewing ads in the Brave browser, while at the same time earning TFUEL for relaying video on the Theta Network.
Rumours
No updates
Social media metrics
The charts above illustrate the changes and overall growth in the number of Twitter followers and Reddit subscribers.
The graph above shows the dynamics of changes in the number of BAT Facebook likes, Reddit subscribers and Twitter followers. The information is taken from Coingecko.com.
