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Go to the profile of Jim Babb
Jim Babb

Modern Mystery Shopping: Glossier

Uncovering how direct-to-consumer brands like Glossier grow.

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Customers, Consumers, or Users?

Customers, Consumers, or Users?

Why Naming Your People Is So Important.
Go to the profile of Jim Babb
Jim Babb
Remote Workshops that Work

Remote Workshops that Work

We love getting in a room and working face-to-face with our clients and teammates, but sometimes that’s not possible.
Go to the profile of Jim Babb
Jim Babb
Hidden Marketing: The Free Shipping Paradox

Hidden Marketing: The Free Shipping Paradox

Is free shipping a must-have for modern consumer brands?
Go to the profile of Jim Babb
Jim Babb
Jargon Sucks.

Jargon Sucks.

Here's How You Can Get Rid of It.
Go to the profile of Julie Babb
Julie Babb
How to Run a Business Without Losing Your Mind

How to Run a Business Without Losing Your Mind

The build-manage-learn framework has a wide variety of applications. I often apply it to management.
Go to the profile of Julie Babb
Julie Babb

Be An Action Hero: Overcoming The Curse of Inaction

Taking action is hard. People naturally gravitate toward the easiest way out, and a lot of the time, the easiest thing to do is nothing.
Go to the profile of Jim Babb
Jim Babb
The one exercise everyone who works with people should do — a manual to working with me

The one exercise everyone who works with people should do — a manual to working with me

Do you want to improve team collaboration? Are you tired of fumbling through the “getting to know each other” phase with a new team member?
Go to the profile of Julie Babb
Julie Babb
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