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The Muse Effect

The Muse Effect

Building anything from scratch, including a startup, requires a huge amount of creativity. Who you have with you on your founding team…
Go to the profile of Tristonne Forbes
Tristonne Forbes
Distribution Deals are not Sales

Distribution Deals are not Sales

A new addition to the top 10 reasons startups fail — Making the mistake that the company paying your invoices is the customer, when they…
Go to the profile of Tristonne Forbes
Tristonne Forbes
The Pitch Deck Competitor Slide

The Pitch Deck Competitor Slide

Rarely done well, how to nail the crucial messaging of how you will win.
Go to the profile of Tristonne Forbes
Tristonne Forbes
What Startups need to know about working with Government

What Startups need to know about working with Government

Governments spend billions of dollars every year delivering a range of services to their citizens. Health, education, law and order, parks…
Go to the profile of Tristonne Forbes
Tristonne Forbes
Unconscious Disbelief

Unconscious Disbelief

How to overcome the bias that’s stopping you from identifying incredible female talent
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Tristonne Forbes
Demystifying Accelerator Programs

Demystifying Accelerator Programs

The money they offer and the equity they take is only half the story. Accelerators are different in lots of ways. Here’s a breakdown of…
Go to the profile of Tristonne Forbes
Tristonne Forbes
The Future of Advertising is Not Advertising

The Future of Advertising is Not Advertising

These days we make up our own minds about things. We don’t respond to flashy advertising campaigns the way we used to. We don’t like them…
Go to the profile of Tristonne Forbes
Tristonne Forbes
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