I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share.
“We’re a luxury brand.” When this statement is made by a marketer of a service provider, I am forced to think deeply about what constitutes luxury for the customer. And often I find, that marketers of services who segment themselves as premium, confuse their…
Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he can no longer bully customers and worry about…
Have you looked at a pricing plan and wondered what the hell is going on?
A. $50 — Internet Only SubscriptionB. $100 — Print Only SubscriptionC. $100 — Internet and Print Subscription