Per Grankvist is a well-known journalist and author in Sweden. He has written on the impact of digital media on politics, civic engagement and communication in some of Sweden’s largest newspapers, and frequently appears on national television and radio. Drawing on science, psychology and history and his award-wining ability to make technology understandable, he makes digital media feel a little less overwhelming and a bit more human. Companies that have engaged Mr. Grankvist as a speaker include DHL, Coca-Cola, H&M, Nasdaq and Staples. Mr. Grankvist has been called ‘a Scandinavian Malcolm Gladwell’ for his way of exploring topics and connecting seemingly unrelated and irrelevant stories that first might look unrelated, and weave them together in a way that exposes a larger context. Although Per Grankvist has written four books and several essays in Swedish, including one bestseller, “The Big Bubble” is his first book to be translated in English.