Brand consistency is something that is very difficult to measure. There is no simple way to give…
In the 20th Century, the most influential companies were measured by revenue figures…
Not so many years ago, the act of simply paying for something used to take a long time. In a shop, on the tube…
This story can now be found at https://www.pilcro.com/blog/brand-management-brand-debt
Most companies have somewhere hidden in their file system a document that details their brand guidelines. Part of it might look something like this…