April + May editorial themes –submit now!

April and May is the time of year Pinners not only clean up their homes — it’s when they come to Pinterest looking for ways to Spring clean their lives. Make this the season that sparks joy, with decluttering ideas, DIY, capsule closets and hopping good Easter ideas.

Moving into May, the new season ushers in long weekends away, farflung festivals and island hopping. Help Pinners pack and plan for group getaways and road trips.

Align your board creations with our editorial themes (full list below) — to give yourself the best chance to get featured in our NEW Spotlight areas (Pinterest home feed). And check out our editorial best practices for all the latest tips.

Please submit your boards HERE for April by 10 March and boards for May by the 1st April.

April

Spring that sparks joy

FASHION + INTERIORS

Minimalism. Decluttering. Konmari method (+710%*). These are the trending searches on Pinterest since the new year began. More and more people are using Pinterest to discover new ways to keep their house tidy and live less cluttered lives.

• Decluttering and organising; from drawers and closets to cupboards and kitchen supplies.
• Products that spark joy; hello new season feathers, ruffles and bows! What are your new season fashion items injecting joy?
• Basic as beige; show Pinners how to use the shade making big wins in the interiors + fashion space.
• Smart stationery; from posh pens to desk accessories, celebrate National Stationery Week with a desk, drawer and pencil pot overhaul.

EASTER

• Hopping good games; Easter egg hunts, activities and games for family and friends. Think printables to Easter egg hunt clues
• Eggcellent twists: Dairy-free Easter eggs to decorative shells and bunny inspired breakfast plates — how will you be mixing it up this Easter?
• Easter bonnets: Tulip pots to giant chick nests, share your prize-winning Easter bonnet inspiration
• Easter crafternoons: From Easter cards to wreaths and bunting.

PASSOVER RECIPES

• From matzah nachos to veggie kugel, inspire Pinners with exciting free-from chametz recipes for the eight-day festival, and help them spice up that seder.

BEAUTY + HAIR

• Pucker up: It’s National Kissing Day on 13 April. What are the product and ideas on your brand’s lips?
• Hooray for grey: Inspiration around letting your natural greys grow out or going silver. (grey hair searches are +879%).

FOOD

• Oat milk: Move over almond milk, everyone’s new favourite dairy-alternative oat milk is delicious and environmentally friendly. Share your oaty recipe inspiration.
• Salads that sing! As we sail into sunnier climes— Pinners are after some lighter lunch inspiration. How will you be dressing up your salads?

OTHER

• Allotments and gardens: Take your ideas outside for National Gardening Week on 29 April.
• Record store day: Where best to hunt out limited edition vinyl and the records on your ultimate want list. Or home inspiration for displaying them. Make your records a feature.

May

Photo by A L L E F . V I N I C I U S Δ on Unsplash

Wanderlust week

BEAUTY + FASHION

Travel searches are getting more intrepid and so is the makeup and clothing to match. May ushers in bank holiday season, summer getaways and far-flung festivals.

• Zero waste travel: Help Pinners minimise their carbon footprint. Zero waste travel is +74%. Provide zero waste travel, beauty and packing tips.
• Far-flung festival looks: As Pinners travel further afield for their festival looks, provided free-spirited makeup, hair and clothes to match. Think nu-rave eyes, embellished cheekbones, glittery freckles and braids.
• Wheelie good looks: Thrifty bus travel is +32% on Pinterest and wheelie good ideas don’t stop there. As skate, surf and cycle looks continue to climb, what are your new streetwear looks for 2019?

INTERIORS

• Bank holiday DIY: Long weekends are just the time to nail down that DIY list. Share your best bank holiday projects, tips and hacks.
• No paint, no gain: Don’t tear up that tile: people are painting their parquet floors with bold colours and mosaic patterns. Give your Pinterest account a new season splash of paint ideas.

RAMADAN

• Fun and easy suhoor and iftar ideas, kids activities, sweet treats, reading lists and calendar crafts.

FOOD

• Going pegan: Part paleo, part vegan, the pegan diet is taking root with people on the hunt for healthy habits.
• Doughnut worry, be happy: For National doughnut day (11 May), what’s your new doughnut take?

Data points from P100 Trends 2019. YoY% increases were calculated using normalized searches on each trend from January — September 2017 to January — September 2018.

*This YoY% increase iscalculated using normalised searches on each trend from December 2017 to December 2018.

Please submit your boards via the form HERE

Kate — Pinterest UK Content Marketing Manager, currently Pinning to future home board: Sydner Road.