Pinterest drives social referral traffic
Our growth at Pinterest has been driven by more than 200 million monthly active users that have saved 100 billion Pins and counting. Each of these Pins represents an opportunity to drive traffic to creators.
Last week, Shareaholic released their 2017 report that tracked social referral traffic across 250k+ mobile and desktop sites. While Facebook’s share of traffic is dropping due to a variety of macro trends (down 25.8% YoY), Pinterest continues to increase as a source of social traffic to sites, increasing 27.5% YoY.
We believe this is a really exciting time for creators like you to invest in Pinterest as a key driver of traffic to your content. So what are the best steps to get started?
- Invest in Pinterest as a key driver of social referral traffic by optimizing your content for visual discoverability and performance. Check out our best practices here.
- Claim your domain! This will unlock better analytics and attribution to help you optimize your content.
- Make sure to transition to a business account to unlock access to Pin Analytics and check back regularly to get a sense of what content is working best to drive traffic to you.
Aaron Ru, Content Business Development, currently saving ideas to watches
