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Imagine a supermarket where so many unsatisfied customers keep leaving. What could be the reason? Often, it’s because of a lack of…

Upselling is a sales strategy based on selling more qualify model of a product to your existing customers. Similarly, cross selling is…

Hosting a brand event sounds great, doesn’t it? You know fully well that events spread your brand’s name around, strengthen your brand…

You should be convinced in the benefits of going CoCo by now. If you have no idea what CoCo (customer-obsessed company) means, please read…

Don’t use mystery shoppers to spy on yourself; it’s all a game of Chinese whispers. If you bring a person into your store using financial…

If your customers cannot reach a solution they’ve encountered while using your product, it spells bad news for you. According to a recent…

IKEA, famous decoration store has a maze-like store arrangement. The rumor is that IKEA wants to keep its customers as much as possible in…

Everyone misses a deadline sometimes. You think a project might take a week at most, but then it unexpectedly becomes two weeks and you…