Startup

Don’t send draft press releases

More and more, I’m getting pitches from PR folks that are marked as…

This is how you create an amazing press release

PR agencies can be great, but many startups can do a…

Do this 6 months before you start raising money…

I’ve worked with dozens of startups helping them…

Don’t use builds, reveals or animations in your pitch deck

TL;DR: Just don’t. It will cause a ton of…

Remove the ‘exit strategy’ slide from your pitch deck.

You don’t know the future, nor what your investor’s ideas are. Remove it, don’t mention it in your pitch, and if asked, there’s only one right…

You don’t need perfect. You need stage-appropriate.

A lot of startups worry about scaling way too…

The one pitch slide every startup gets wrong

When raising money for their startups, entrepreneurs get…

Your press release needs images

Without images, there is no story.

This post is part of…

How our press release ended up on 500 news sites with zero business benefit

The story of how our…

You’re not selling your product. You’re selling a solution

Your customer doesn’t care about you. They…