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Pivotal Moments
Following this year’s Bernbach Award judging session, DDB Creatives reflect on their own pivotal ideas and the lessons they taught them.
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Look for opportunities even within the simplest briefs
Look for opportunities even within the simplest briefs
In 2010, Best Buy partnered with Universal Studios to promote a new feature/franchise, Despicable Me. The brief was simple. Create some…
DDBcom
Dec 21, 2015
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Let me tell you the story of the idea that changed my life
Let me tell you the story of the idea that changed my life
It all happened in the year 2000.
DDBcom
Dec 21, 2015
I don’t pretend to have all the answers, but I’ve learned a few key things in my long career…
I don’t pretend to have all the answers, but I’ve learned a few key things in my long career…
What I mean by that is the paramount importance of the relationships we develop with clients as well as with each other. At a time when…
DDBcom
Dec 21, 2015
You don’t win a client just by winning an account
You don’t win a client just by winning an account
I n 2006 the CTC (Canadian Tourism Commission) relocated their offices from Ottawa to Vancouver. As part of the move, the business shifted…
DDBcom
Dec 21, 2015
This is a story about the power of stupidity
This is a story about the power of stupidity
Towards the start of my career I wrote an ad campaign for a travel company called Travelocity, which was looking to raise its profile in…
DDBcom
Dec 21, 2015
Only belief and trust can get you there
Only belief and trust can get you there
M y story is about a campaign I did for The Zimbabwean Newspaper. In 300 words it is hard to describe the twists and turns of doing a piece…
DDBcom
Dec 21, 2015
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