Marketing

The Psychological Implications of Customer Experience

I’ve recently come across a number of articles that claim that “customer experience is the new marketing.”

After reading those words over and over again, a little idea started to whirl ‘round in my head.

Emails as Extensions of Product Interfaces

For years emails were seen as a way to deliver messages. Today the line between…

Metrics That Matter

All metrics are shortcuts. When we’re faced with uncertainty, we use metrics to break our problem down into simpler, tangible pieces that we can understand.

Metrics are simple proxies that allow us to transform difficult questions into empirical, demonstrable ones.

PlainFlow Weekly Digested — 29th May

What’s this?

This post is a gentle recap of what we’ve already sent to the subscribers of the PlainFlow Digested Week (now 493 - +54 since last time).

Wait, what’s the PlainFlow Digested Week?

PlainFlow Digested Week — 8th May

What’s this?

This post is a gentle recap of what we’ve already sent to the subscribers of the PlainFlow Digested Week (now 438).

Wait, what’s the PlainFlow Digested Week?