I was speaking to two enterprise salespersons recently as we explored why the engagement & learning is typically broken workshops and conferences.
My first blog as Play2Lead….wow, I feel the pressure to be super-insightful! But I think I’ll just speak from the heart…
I was inspired by Andy Lark’s recent article “Marketing Needs a New Scorecard to write what I think an Event Marketing Scorecard should look like.
Ticket revenue, number of attendees, sponsorship revenue, or even just brand awareness etc. as metrics…
I can’t believe it’s been a few months since we made it to top 20 in SydStart…
As I reflect from my participation at AIME (Asia-Pacific Incentives & Meetings Expo) recently, I asked myself this question — how can you make your next event truly experiential?
