When we design for print, we have total control over how the design is rendered. But since our screens now come in all sizes and resolutions, it is no longer possible to determine exactly how a design will appear on a…
Designers at PlayCo develop two major talents. Skill is the ability to design apps that have their technical design spot on. The other talent, empathy, is the ability to take the situation that influences the use of the app into account for the design.
User-friendliness is quite simple, really. Just make sure that people don’t have to think when using your app. A fairly simple aim, but one that may prove somewhat harder to achieve. How come?
When you develop new functionalities for your app, don’t think just about what people have to be able to do with your app, but above all about what they want to get done.
Designing interfaces, particularly complex interfaces, is a task to be done in stages. The interface will look like a building site (the beast) for a long time before it turns into a finished building (the beauty).
Experience has taught us that the ‘briefing > working > presenting’ flow alone is a less efficient way of working. From now on, we work with an ‘inside man’. The inside man is not only the link between the designers and the client, but also between briefing and presentation.
When we design interfaces, we often use persona to create an image of our users. For each of them, we define use cases and user tasks to gain an insight into their requirements and yet there is one user we very often forget.This user is you, the person who manages the back-office behind…