📩 Change Management: The ADKAR Model Explained

Thaisa Fernandes
PM101
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1 min readJan 25, 2024

In the face of rapid change, organizations must continually adapt to provide robust solutions. However, 70% of change programs fail due to employee resistance and lack of management support.

Seema Ahmed wrote about how change management is crucial to address this human aspect of change. Launching a change requires more than process documents or training sessions. Success comes from involving people early on, emphasizing individual success for organizational success.

The ADKAR model, developed by Prosci, offers a 5-step process to drive change effectively from the ground up. The sequential steps of ADKAR involve building awareness of the change, creating a desire to embrace it, providing knowledge and training, ensuring the application of training to implement the change, and reinforcing its sustainability.

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Change Management: The ADKAR Model Explained

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Thaisa Fernandes

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Thaisa Fernandes
PM101
Editor for

building things + podcast + author + vegan 🌈🌱