📩 Product Strategy — “Should Bing Rebrand Itself as a Sports Search Engine?”

Bindhu Balu wrote an article about the mission of rebranding Bing as the world leader in a Sport Search Engine, with a focus on attracting global sports enthusiasts, is outlined along with specific goals.

These goals include making Bing a platform with unique features tailored for sports watchers and establishing it as the go-to place for sports-related searches.

The customer segmentation targets specific age groups within cricket, soccer, and NBA fanbases, and the proposal suggests integrating with sports-related ecosystems like FanPlay and STAT-HUB.

The argument supporting Bing’s rebranding emphasizes existing pain points for sports fans with current search engines, such as the lack of centralized historical player data, limited options for nostalgic searches, and insufficient information on nearby sports bars broadcasting live matches.

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Product Strategy — “Should Bing Rebrand Itself as a Sports Search Engine?”

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Thaisa Fernandes

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