Conversions Tracker

PopCash Team
PopCash
Published in
2 min readJun 26, 2018

Record conversions & optimize campaign results

Use our built-in conversion tracker to record your conversions and optimize your campaigns directly in your PopCash dashboard.

The conversion tracker feature helps you gather conversions and revenue information from your affiliate network or your proprietary system.

This tool allows you to optimize your campaigns and significantly increase advertising campaigns’ results (conversion rate, revenue).

2023 UPDATE:

We have recently introduced in our Conversion Tracker the possibility of tracking the second conversion for the same visit (clickid) so you can track two different actions for the same visitor.

Possible use cases:

  • You can track visitor registration in your system as well as when the visitor becomes a paying user.
  • You can track when your affiliate network registers the conversion and then when the conversion is approved.

If you can set only one Postback URL within your system then it’s the Main Postback URL.

Postback URL Setup:

1. Log in to your PopCash account

2. Go to the Conversion Tracker section in the left menu / Or edit an existing campaign via Campaigns -> Select your campaign -> Edit

3. Copy the Postback URL(s) of choice

Each user has a unique aid, so please use the one corresponding to your account.

4. Paste it to your CPA/tracking platform in order to return the data through the postback.

  • Do not forget to replace the tokens according to the ones in the platform you are using, otherwise, the results will not be accurate!
PopCash tracking tokens & integration with your tracker of choice

5. To check your conversions, please check the Reports section.

  • The data collected from the main postback URL is shown in your reports as Conversions (1)
  • The data collected from the main postback URL is shown in your reports as Conversions (2)

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PopCash Team
PopCash

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