Pop Neuro Magazine
Brands know more about your psychology than you do. Time to catch up! Understand neuromarketing, behavioral economics and consumer behavior from the perspective of the consumer; consumer psychology FOR the consumer.
The Neuromarketing Matrix by Professor Morpheus
The Neuromarketing Matrix by Professor Morpheus
You’re here because you know something. What you know you can’t explain, but you feel it. You’ve felt it your entire life – that there’s…
How Pandemics Fuel Cognitive Biases
How Pandemics Fuel Cognitive Biases
Since the 2014 Ebola outbreak wasn’t enough of a warning to humanity, Bill Gates got on stage in 2015 to deliver a powerful message. The…
The Psychology of Gratitude
The Psychology of Gratitude
Fifteen Fall seasons ago, Starbucks blessed our souls with the Pumpkin Spice Latte. For fifteen years, it has also marked the beginning of…
Halloween Masks & The Psychology of Identity
Halloween Masks & The Psychology of Identity
Credit the Germans for providing the perfect word to explain the joy of Halloween: maskenfreiheit. Maskenfreiheit is the freedom we feel…
Harry Potter and The Psychology of KPop Fans
Harry Potter and The Psychology of KPop Fans
In Harry Potter, people belong to one of two groups — Wizards (those who can perform magic) and Muggles (people who cannot perform magic)…
Psychology Behind Your Pumpkin Spice Latte Obsession & How It Affects Your Consumer Behavior
Psychology Behind Your Pumpkin Spice Latte Obsession & How It Affects Your Consumer Behavior
Winter is coming, but fall is coming first. Our ancestors celebrated the fall equinox in dramatic fashion. None celebrated harder than the…
Psychology Behind Your Stranger Things Obsession & How Brands Optimize for Nostalgia & Memory
Psychology Behind Your Stranger Things Obsession & How Brands Optimize for Nostalgia & Memory
The closest thing we have to the DeLorean is our memory. Therein lies the biggest misconception about memory — we think it is objective.