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Black Friday

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Black Friday 2016 insights

Mobile came out on top this Black Friday period as 64% of purchases were made on a mobile device, 17 percentage points higher than last year. The large growth has been hugely fuelled by retail apps. We analysed Black Friday data from across over 20 Poq-powered retail apps to…


Window shoppers placed 20% higher value app orders on Black Friday

House of Fraser used the Augmented Reality feature in its iOS app to launch shoppable windows across store locations in the UK and Ireland this Black Friday. We’re excited to be able to share some of the results of…


Duvet driven revenue and other key Black Friday ’15 facts

This year’s Black Friday was truly mobile, with 47% of online traffic coming from mobile. As Retail Week reported, offering efficient mobile apps was vital for capitalising on the shopping surge. Many retailers kicked off their…