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CRM Retargeting: 3 Examples of Winning Strategies
CRM Retargeting: 3 Examples of Winning Strategies
“Using CRM segments to improve the targeting of online acquisition campaigns has become crucial”
Guillaume Lafond
Jan 17, 2017
Latest
The Editorial Approach, a Key Aspect of Native Advertising
The Editorial Approach, a Key Aspect of Native Advertising
In all on- and offline ad channels, the message is the most important element of a campaign’s success, regardless of your goals and KPIs.
Guillaume Lafond
Jan 17, 2017
People-Based Marketing, the Holy Grail of Advertising
People-Based Marketing, the Holy Grail of Advertising
Identifying users online on the long term, whatever device they use, and matching them with CRM data is the number one challenge that…
Guillaume Lafond
Oct 11, 2016
4 Simple Rules for Effective A/B Testing
4 Simple Rules for Effective A/B Testing
A/B testing is the most common, simple and effective technique to improve the performance of marketing campaigns.
Guillaume Lafond
Aug 1, 2016
The Recipe for Trashy Native Advertising
The Recipe for Trashy Native Advertising
Published a few weeks ago, this short video from South Park is the perfect illustration of the trashy side of Native Advertising, where…
Guillaume Lafond
Mar 3, 2016
Latest
How Content Advertising can be the most profitable channel
How Content Advertising can be the most profitable channel
Content Advertising is great to generate qualified traffic, website engagement and brand awareness. But many marketers manage to convert it…
Guillaume Lafond
Feb 15, 2016
Why Email newsletters outperform facebook Pages by over 300x
Why Email newsletters outperform facebook Pages by over 300x
This post is not about facebook bashing.
Guillaume Lafond
Feb 9, 2016
Why content marketing should be part of brands channel mix
Why content marketing should be part of brands channel mix
While content marketing is not new anymore, many advertisers still have no idea what this marketing tactic really is about.
Guillaume Lafond
Jan 20, 2016
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