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PPC Samurai
Built by PPC experts for PPC experts

As Google and Microsoft Ads managers, one of our primary client-facing jobs is to discuss budget allocation with clients as part of our proposal or ongoing engagement. …

No matter how well set up it is, things can, and will, go wrong in an account. You can count on that as surely as taxes, an account optimization recommendation of “add more budget”, or me racing you for the last square of chocolate.

It can happen for a myriad…

The world of digital marketers is certainly iterating rapidly! Smart Shopping campaigns have brought an unprecedented level of automation to paid search, however, it can be hard to assess where to confidently add value to an account and to justify (with data!) …

Why bid on brand terms?

The Often Asked Question…

Why bid on brand terms? It’s a question I’m mostly asked by clients who (understandably) want to know why they should have to pay for what might come to them organically. …

This article follows our Top 5 High Impact, Low Effort Optimizations For Small Ad Accounts article, and is specifically written for agencies managing small ad accounts. If you haven’t read that article yet, I’d suggest checking it out.

Let’s dive straight into the highest impact safety checks you should be…

Imagine having a single dashboard that served up the most important things you or your team needed to do when you fire up your computer in the morning. Then imagine this list of actions was curated by a leading team of paid search experts and also leveraged your own best…

When managing lots of small ad accounts it can be challenging to make a meaningful impact when faced with small budgets and tight margins.

  • How do you ensure that the most vocal clients aren’t absorbing a disproportionate amount of resources, resulting in your remaining small accounts being dramatically underserved?
  • How…

I still remember the days when clever account managers could differentiate themselves by the unique and innovative manual bid strategies they used. Those days are largely gone, with the vast majority of Google accounts we see being run on some form of automated bidding now.

This does pose a couple…

Some of you are reading this because you already have PPC Samurai implemented in your agency. Some will be reading this via our newsletter or Medium. Some will just be Facebook friends with my mum (sorry 💁🏻‍♀️), but on the whole, I can’t imagine you showing up to this article…

What Is Google-Geddon?

So, if you’re an Australian agency, you’re watching this closely I’m sure. And if you’re not an Australian agency, you should still be tuned in, as this could very well set off unforeseen ripples across the globe as governments grapple with big tech and how to best regulate it. …

PPC Samurai

Built by PPC experts for PPC experts

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