Shaun BondWhy Use Google Ads Smart Bidding?Google Ads Smart Bidding has been around for quite a while. It was first introduced in 2018 and has evolved into a powerful tool to improve…Oct 17, 2022Oct 17, 2022
Shaun BondThe Good, The Bad, and the Useful — Google Ads Bid StrategiesGoogle Bid Strategies — What they are and how best to use themJul 18, 2022Jul 18, 2022
Shaun BondGenerate More Traffic & Get More Conversions With A Parallel Campaign StrategyWhat is a Parallel Campaign Strategy?May 15, 2022May 15, 2022
Shaun BondHow To Sculpt Shopping Campaigns For Specific Search TermsWhen running traditional shopping campaigns on either Google or Microsoft Ads, we’re often asked for our opinions on the best strategy to…Mar 7, 2022Mar 7, 2022
Shaun BondIs it a bad idea to make frequent changes to your PPC budgets?Spoiler alert — No. But like all things, you need to be strategic about what you change and when.Feb 7, 2022Feb 7, 2022
Shaun BondHow Long-Tail Agencies Are Doubling Their (Happy) ClientsAn Impossible Venn? Nope.Nov 28, 2021Nov 28, 2021
Shaun BondHow to Design a Client-Winning Budget Proposal for Paid SearchAs Google and Microsoft Ads managers, one of our primary client-facing jobs is to discuss budget allocation with clients as part of our…Oct 6, 2021Oct 6, 2021
Amanda Butler6 Critical Areas To Monitor In Paid Search AccountsNo matter how well set up it is, things can, and will, go wrong in an account. You can count on that as surely as taxes, an account…Sep 14, 2021Sep 14, 2021
Amanda ButlerTop 6 Strategies for Adding Value to Smart Shopping CampaignsThe world of digital marketers is certainly iterating rapidly! Smart Shopping campaigns have brought an unprecedented level of automation…Sep 5, 2021Sep 5, 2021
Shaun BondWhen You Should (And Shouldn’t) Bid On Brand TermsIt’s a question I’m mostly asked by clients who want to know why they should have to pay for what might come to them organically.Aug 2, 2021Aug 2, 2021
