A Few Cool Things I Learned About Substack This Week

Targeted emails, subscriber incentives, and a self-building community

Photo by KATRIN BOLOVTSOVA on Pexels

As regular readers know, I completely overhauled my online content strategy recently, and the change included diving into a brand new (to me) platform: Substack.

I’m running a newsletter called Change The World With Words over there, while also trying to find my way around, find the best communities on the platform and generally claw my way up what seems to be a pretty steep learning curve.

I’m sharing what I learn, as I learn it. Here’s what I learned in my first month.

All The Things I’ve Learned In My First Month on Substack

And here are this week’s findings.

You can, in fact, send targeted emails

One of the issues many people have with Substack is that it lacks many of the features that ‘proper’ newsletter providers such as ConvertKit offer. Things like advanced automation, A/B testing, targeting, and segmentation. In many ways it works more like a blogging platform where you’ve…