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Predictions 2017
Predictions and trends for the year ahead in experiential and sponsorship
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Blog: The year ahead in experiential — part two
Blog: The year ahead in experiential — part two
Continuing from Part One, Michael Brown, managing director of MKTG discusses Smart Cities, authenticity and zero tolerance of wastage are…
MKTG UK
Mar 7, 2017
eSports will become as influential as the Olympics
eSports will become as influential as the Olympics
eSport is still immature but 2017 will be its defining year as a viable and credible lifestyle marketing platform.
MKTG UK
Feb 22, 2017
Joy and creativity is a must
Joy and creativity is a must
Witnessed by the popularity of the John Lewis Christmas advert, moments that inspire are becoming more important to consumers and deliver…
MKTG UK
Feb 22, 2017
A true value exchange in advertising
A true value exchange in advertising
Excellent experiential should give someone something they need at a place where they most need it. We’ve seen the rise of marketing that…
MKTG UK
Feb 22, 2017
User Interface is crucial
User Interface is crucial
Our cities will become living, functioning, measuring devices. In-built infrastructure, that is part of our everyday life will remove…
MKTG UK
Feb 22, 2017
Blog: The year ahead in experiential — part one
Blog: The year ahead in experiential — part one
Our Managing Director Michael Brown shares his predictions for the year ahead with Event Magazine. Read about Goggle-free VR and the…
MKTG UK
Jan 30, 2017
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