Principle Co

“How is this even legal? Why don’t politicians have to tell the truth in their election ads?”

This short primer on beliefs touches on ten components that explain precisely how and why someone can come to believe a conspiracy theory…

“Is this just a fancy way of talking about our logo and colours?”

Whether it is a signup flow, a multi-view stepper, or a monotonous data entry interface, forms are one of the most important components of…

Provide text equivalents.  When using non-test elements such as images or multimedia to convey information, always provide text…

Since the 2016 UK Brexit campaign and US Presidential elections, there has been an increasing amount of interest around how information…

From 5G towers spreading COVID-19 to Megan Markle being a robot — there’s no shortage of strange conspiracy theories bouncing around the…

With people increasingly depending on social and online platforms to both get news, and to interpret what the news means for them…

You could be forgiven for thinking that disinformation and misinformation are new conditions afflicting our democracies. From rumours…

You don’t need me to tell you what’s on the top of everyone’s minds right now. But to define just how much of ‘a thing’ COVID-19 is in the…

As values led creatives and as technologists we believe it’s critical to routinely reflect on the political context of our work, as the…