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Product Marketing Alliance

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Product Marketing Alliance

Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program

This article is based on Justin Topliff’s brilliant talk at the Product Marketing Festival in 2021. He’s since taken on a new challenge as…

Oct 5, 2023

Don’t bring a go-kart to an F1 race: A roadmap for leveling up your competitive enablement program

Oct 5, 2023

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Product Marketing Alliance

Market segment vs. target market: What’s the difference?

Product marketers (PMMs) love fancy terms. But all that jargon can get confusing fast. Market segmentation? Target markets? They sound…

Oct 2, 2023

Market segment vs. target market: What’s the difference?

Oct 2, 2023

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Product Marketing Alliance

Unlock growth with these pricing power plays

As a product marketer, you’re uniquely placed to drive growth at your company, but where to begin? Should you focus on acquiring new…

Sep 28, 2023

A plant grows out of a jar full of coins

Sep 28, 2023

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Product Marketing Alliance

Product manager vs. product marketer: What’s the difference?

There’s a fairly well-known saying that “product managers put products on the shelf and product marketers get products off the shelf,” and…

Aug 22, 2023

Photo of a road that splits

Aug 22, 2023

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Product Marketing Alliance

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

This article was adapted from Harvey’s intriguing interview on the Product Marketing Insider podcast.

May 18, 2023

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

May 18, 2023

Product Marketing Alliance
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Product Marketing Alliance

How to create a value proposition — your complete guide

A powerful value proposition can be the difference between a prospective customer choosing your brand, or your competitor.

May 2, 2023

How to create a value proposition — your complete guide

May 2, 2023

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Product Marketing Alliance

How brand messaging changes for B2B and B2C companies

Ah, messaging — the beating heart of product marketing efforts.

Mar 16, 2023

Mar 16, 2023

Product Marketing Alliance
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Product Marketing Alliance

7 strategies B2C fitness apps use to increase customer engagement

Fitness apps have become an increasingly popular way to stay fit and healthy, especially for those who don’t necessarily fancy joining a…

Mar 7, 2023

7 strategies B2C fitness apps use to increase customer engagement

Mar 7, 2023

Product Marketing Alliance
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Product Marketing Alliance

What are analyst relations? Best practices and key metrics

In an episode of Meet the Masters: The Product Marketing Podcast, I spoke with Daniel Kuperman, Head of Core Product Marketing and…

Feb 21, 2023

What are analyst relations? Best practices and key metrics

Feb 21, 2023

Product Marketing Alliance
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Product Marketing Alliance

Product marketing in the cloud security space

This article is based on Kelly Anderson’s appearance on the Product Marketing Life podcast. Check out this show, and our collection of…

Feb 9, 2023

Product marketing in the cloud security space

Feb 9, 2023

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption, and the success of their products.

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