The Plateau of Latent Potential

Product Narrative
Product Narrative Publication
2 min readApr 29, 2019
Photo by Victor Freitas from Pexels

Author’s note (2021.05.24): Hello, we’re moving most of our articles to our website. Our articles — including this one — and brand new materials can be found there. We cannot wait to show you what we have in store. Please click here to read the full version of this article. Thank you!

Welcome to Shared Narrative #21!

In SN #10 we talked about the challenges of OKR, while in SN #20 we talked about the benefits. One question that people often asked is: how long does it take for a company or any individual to overcome the challenges and reap the benefits of OKR?

Our answer was usually met with a muted response. There is no one size fits all was what we said. After all, overcoming the challenges of OKR depends on a variety of factors, specifically the amount of time and effort one puts to learn and practice OKR.

Another way to answer that question is by looking at OKR as a habit. Implementing OKR is a habit that we want to integrate into our life. Once the cadence has been set, either weekly, bi-weekly, or monthly, we will automatically slot in some time to set and review our OKR.

Adopting the OKR practice means we’re building a new habit.

Now, the question becomes: how long does it take to build a new habit? Again, the answer varies widely depending on the behavior, the person, and the circumstances. If you’re looking for an actual number that can be used as a benchmark, then 66 days is your best bet.

Please click here to read the full version of this article.

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Want to find out more . . .

Check out our website to find out why we set up Product Narrative.

Or you can read past editions of Shared Narrative here: #11, #12, #13, #14, #15,#16, #17, #18.#19, #20

Visit our blog to read more articles and writings like this.

Have a great weekend!

— The Product Narrative Team

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Product Narrative
Product Narrative Publication

We help company leaders add more hours to build their business — by coaching their teams to self-manage to support the shared company goals.