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Storytelling and Product Management
a Product Maestro Blog
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Product Management
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Discovering the Service Blueprint
Discovering the Service Blueprint
Connecting the Customer Journey to Infrastructure Services
Erica Salinas
Apr 23, 2020
How to Ghostbuild Your Way to A Lean Launch
How to Ghostbuild Your Way to A Lean Launch
This article is part of my blog series. Subscribe today and join 600+ other leaders who receive my weekly notes on Storytelling and…
Connie Kwan (Product Maestro)
Mar 12, 2020
A hotel with a tale
A hotel with a tale
I previously wrote about how to get your customers to sell for you by creating a product that enables movements. Let’s look at one example…
Connie Kwan (Product Maestro)
Aug 15, 2018
Startup CEOs who fail to define this persona can waste millions in sales dollars
Startup CEOs who fail to define this persona can waste millions in ...
As designers and product managers we often build personas to better characterize the customer types we are selling to. There are many…
Connie Kwan (Product Maestro)
Aug 16, 2018
The Work From Home Transition Guide for Leaders
The Work From Home Transition Guide for Leaders
My husband kisses me goodbye, starts his car, and drives into morning traffic. I wave, hug my warm mug and walk the 5 steps to my home…
Connie Kwan (Product Maestro)
Mar 18, 2020
Why is a Product Manager like a Head Chef?
Why is a Product Manager like a Head Chef?
Today, a product manager asked me: How much time should I spend on the current sprint vs future features? Good question. A better one is…
Connie Kwan (Product Maestro)
Mar 19, 2019
Carrots for web Marketplaces and Platforms — how to design non-monetary incentives
Carrots for web Marketplaces and Platforms — how to design non-mone...
If you have a platform, aka a two-sided marketplace, like the App store, Uber or Etsy, you’re familiar with this scenario. One side of…
Connie Kwan (Product Maestro)
Dec 5, 2018
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