Day 9 of #productidea — Podcast or video interviews with Spanish business executives
This is part of my #productidea 30 day challenge on which each day I write about a new product idea.
There are many podcasts and video interviews with American business executives, although most of them come from the technology sector. Studio 1.0 from Bloomberg has great interviews for example. On all those interviews, I miss questions about how they did it, what they have learned working on the problem for many years or tips for scaling or managing people. Many interviews focus too much on their problems or controversies instead of focusing on the positive side. This focus on the conflicts drives off many executives.
In Spain we have nothing. I miss listening to a podcast or watching interviews to top Spanish business executives. I’m not talking about startup founders but executives from top and medium Spanish companies. Some of them talk at MBA courses, but most of them don’t because they don’t want to be compromised (they are executives of public companies after all).
I’d love to listen to interviews to CEOs or top executives from Inditex, Mercadona, El Corte Inglés, Cortefiel, El Ganso, Santander, BBVA, La Caixa, Bankinter, FCC, Repsol, CEPSA, Endesa, Iberdrola, Gas Natural, Iberia, Telefónica, Amadeus, Indra, Coca-Cola Iberia, Técnicas Reunidas, Consum, Eroski, Dia, Decathlon, IKEA and a large et cetera.
If a journalist interviews them, he/she will go after the juicy conflictive stuff. But these interviews should be different, they should be about the challenges they have faced (on technology, human relations, building teams, competing with others, marketing…) and what they have learnt from them. They should be about learning from them as much as possible. They should be like MBA sessions.
Reaching them and specially convincing them isn’t going to be easy; but maybe it’s possible. Someone should try!
