Brand New
Forbes.com defines the word brand, in its simplest sense, as the perceptions associated with your brand name. “Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind.”
I found Brad Flowers’ presentation to be the most engaging of our guest speakers’ so far. He was to-the-point and his visuals were welcome.
Perhaps his most interesting point was regarding Bullhorn’s identity as a business based in…