It’s Not Too Late to Persuade Republican Loved Ones to Vote Democrat
Swing voters from Trump to Biden with the Persuasion Pyramid
Published in
10 min readOct 15, 2020
The Trump presidency is sinking. Here’s a step-by-step guide for convincing your family and friends to jump ship.
Conventional wisdom says it’s too late to persuade Republicans to vote for Joe Biden so we should focus exclusively on voter turnout from here out. Don’t believe it. While a stranger standing on your mom’s porch may have little chance of swinging her vote, you still can. In fact, now is the perfect moment to ask Right-leaning loved ones to vote Democrat — if you do it right.
What makes this the perfect moment?
- Up to 20% of voters make their decision in the final two weeks of the campaign
- Even though voters’ opinions about Trump are mostly fixed, their attitudes toward Biden are still malleable
- Most Republican voters don’t particularly like Trump
- Trump’s disastrous record is finally catching up with him
