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7 Steps You Can’t Skip When Planning a Sales Kickoff

7 Steps You Can’t Skip When Planning a Sales Kickoff

The end of the year is fast approaching, which can be stressful because, before you know it, it’s SKO season. Eeek! 🙀
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Julie Brown
8 Ways to Set Up Your New PMM Team for Success

8 Ways to Set Up Your New PMM Team for Success

Take this scenario. You started a new job. You are leading the product marketing (PMM) function. Luckily, you have one or two people on…
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Julie Brown
5 Points to Keep in Mind for Your Product Marketing Portfolio

5 Points to Keep in Mind for Your Product Marketing Portfolio

Recently, there was a fantastic question on Sharebird that I responded to, and I thought it deemed its own article as it is a very critical…
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Julie Brown
How to Transition into a Product Marketing Role

How to Transition into a Product Marketing Role

I recently saw a great question on Sharebird about how a junior digital marketer can stand out as a candidate for a product marketing…
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Julie Brown
Where Product Marketing Should Sit In Your Org.

Where Product Marketing Should Sit In Your Org.

Where should product marketing (PMM) report in an organization? More specifically, where should PMM sit in a tech/software-as-a-service…
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Julie Brown
How to Write a Product Marketing Charter

How to Write a Product Marketing Charter

When establishing a new team or function at an organization, it is best to define it, but how can you do that easily?
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Julie Brown
6 Keys to a Successful Competitive Intel Program

6 Keys to a Successful Competitive Intel Program

Over the years as a product marketer, I have built many, many competitive intelligence (CI) programs and have come to learn what makes or…
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Julie Brown
Looking for a Product Job? 14 Sites You’ll Want to Bookmark.🔖

Looking for a Product Job? 14 Sites You’ll Want to Bookmark.🔖

Life is undoubtedly a winding, twisting rollercoaster with ups and downs. The Great Recession. The COVID-19 Pandemic. The weekly tech…
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Julie Brown
The Power of a Message House for Product Marketers — Part 2

The Power of a Message House for Product Marketers — Part 2

Out of the articles I’ve written on Medium, The Power of a Message House for Product Marketers is by far the most popular. Given its…
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Julie Brown
5 Reasons Product Marketing is Primed to Own Pricing & Packaging

5 Reasons Product Marketing is Primed to Own Pricing & Packaging

I’ve had the opportunity to work for a number of different companies from very small to very large organizations and everything in between…
Go to the profile of Julie Brown
Julie Brown
9 Questions to Ask Yourself to Prepare for Product Launch Success

9 Questions to Ask Yourself to Prepare for Product Launch Success

As a product marketer, product launches are a core component of your job. They can also be one of the hardest. Before embarking on this…
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Julie Brown
[Interview Series] Lola.com’s Director of Product, Rachel Neasham

[Interview Series] Lola.com’s Director of Product, Rachel Neasham

Take a look at the interesting perspectives of Rachel Neasham, Director of Product at Lola.com. You’ll also find Rachel is speaking about…
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Julie Brown
5 Reasons for Product to Attend Project Product

5 Reasons for Product to Attend Project Product

Project Product: Uniting Product Marketing & Management is a conference for anyone who develops, manages, markets, and enables…
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Julie Brown
[Interview Series] Zylo’s Director of Product Marketing, Nick Blanchette

[Interview Series] Zylo’s Director of Product Marketing, Nick Blanchette

Do you currently work in product marketing or thinking of entering the field? Look below and soak in the fabulous advice and perspectives…
Go to the profile of Julie Brown
Julie Brown
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