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eCommerce growth through experience.
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Five tips for great product photography
Five tips for great product photography
Many a great product has been let down by substandard photography. It goes without saying that browsing online stores is, in large part, a…
Felicity Ieraci
Feb 3, 2022
FAQs on FAQs
FAQs on FAQs
Most business websites have an FAQs page sitting in the footer — or as we like to call it, the junk drawer. Before creating your own FAQs…
James Cope
Feb 3, 2022
What to include on your homepage
What to include on your homepage
No matter what you’re selling, the homepage is probably the most important part of your website. The adage that first impressions matter is…
James Cope
Feb 3, 2022
Biology, Hollywood, and your brand
Biology, Hollywood, and your brand
The brain is always trying to survive and thrive. At the simplest biological level, our brains are tasked with keeping us alive…
James Cope
Feb 3, 2022
Key ecommerce metrics demystified
Key ecommerce metrics demystified
When running an online store, there’s no shortage of metrics to keep track of. We suggest drawing your primary insights from a handful of…
James Cope
Feb 3, 2022
5 tips for increasing your average order value
5 tips for increasing your average order value
There are a horde of metrics used to monitor growth — average order value (AOV) isn’t the only one, but this will help you.
James Cope
Feb 3, 2022
Why you need a customer service feedback loop
Why you need a customer service feedback loop
A wise man (Bill Gates) once observed: ‘Your most unhappy customers are your greatest source of learning.’
James Cope
Feb 1, 2022
Four common conversion roadblocks (and how to overcome them)
Four common conversion roadblocks (and how to overcome them)
So your analytics are telling a powerful story: your website is drawing in visitors, but not as many are turning into paying customers as…
James Cope
Jan 27, 2022
Five things to do when researching an ecommerce agency to build or grow your online store
Five things to do when researching an ecommerce agency to build or grow your online store
Think of it as your to-do list when researching an ecommerce agency.
James Cope
Jan 24, 2022
Transforming your loyalty program through NFTs
Transforming your loyalty program through NFTs
The way of the future
Jacob Osborne
Jan 19, 2022
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