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Psynamic
Psychology, design, and business
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8-Second Attention Spans: Tracking the myth that just won’t quit
8-Second Attention Spans: Tracking the myth that just won’t quit
“Attention spans are shorter in humans (8 seconds) than goldfish (9 seconds).” This came from a Microsoft report in 2015. But is it true?
Ryo Mac
Mar 17, 2023
Initial Impressions: Why splash screens matter for apps
Initial Impressions: Why splash screens matter for apps
With high expectations & short attention spans, designers must give apps the best first impression possible for your first-time users.
Ryo Mac
Mar 15, 2023
I’m Back
I’m Back
A public commitment, a brief retrospective, and lessons learnt along the way. I’m getting back into blogging, so this is a new beginning.
Ryo Mac
Dec 13, 2021
Endship — UX redesign for a game where you roast your friends
Endship — UX redesign for a game where you roast your friends
I was asked to redesign the UX of one of the most unique games in the world. This is how it went.
Ryo Mac
Jun 1, 2020
UX Book Review: The UX Team of One
UX Book Review: The UX Team of One
Leah Buley’s 2013 The UX Team of One is jam-packed with tips and details on how to go about learning the needs of your business, your…
Ryo Mac
Sep 2, 2019
Bad UX: Smash Bros Ultimate Online
Bad UX: Smash Bros Ultimate Online
It’s staring Nintendo right in the face; how can they mess this up…?
Ryo Mac
Apr 2, 2019
Make Surveys Great Again!
Make Surveys Great Again!
What Donald Trump Can Teach Us About How NOT to do User Research
Ryo Mac
Feb 19, 2019
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