Marketing

How Social Ads Support Relationship-Based Marketing

Do you put your customer relationships first? You should. It’s one thing to convert a customer once — but it’s much more valuable to cultivate a relationship with that customer (and their connections) for the long term. Social ads can help…

How To Choose The Right MarTech Tool For Your Company

Why Agencies Shouldn’t Fear AdTech

They say it’s coming. The digital revolution that’s going to wipe out your agency.

My Social Media Predictions for 2016

Social media is the best-positioned media channel available to marketers and publishers today. While adoption of ad blocking across the browser-based web (on both mobile and desktop) is growing, we can expect a rush toward more first-party ad serving platforms…

Why Am I Seeing This Ad?

How Should I Approach Building a Digital Marketing Practice at My Company?

Why Authenticity Matters

Last week I had the privilege of attending PTTOW! Sessions in New York where one of the topics discussed was how brands must focus on generating authentic content to succeed in our attention economy.

Are your media dollars telling you a story about your consumers?

When you run a paid media campaign, do you really know what your audiences are trying to tell you? In the process of developing your audience targets, how granular should you go? The more personalized your segments are…