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PubPlus’ Best Practice Series: Snapchat Best Practices
PubPlus’ Best Practice Series: Snapchat Best Practices
Social platforms have opened up countless opportunities for publishers, but it can be tricky to navigate their different offerings…
PubPlus
Dec 18, 2019
Why Are Publishers Struggling to Master Paid Content Distribution?
Why Are Publishers Struggling to Master Paid Content Distribution?
This article first appeared on Digiday
PubPlus
Dec 18, 2019
Facts and Figures on the Smart Home Industry
Facts and Figures on the Smart Home Industry
The smart home industry is bursting at the seams as we begin the new year. Fueled by strong innovation and adoption, the smart home…
PubPlus
Dec 23, 2019
E-Commerce Attributes Every Cent: Why Publishers Are Behind
E-Commerce Attributes Every Cent: Why Publishers Are Behind
This article first appeared on Digiday
PubPlus
Dec 23, 2019
Beyond Traffic Data: Publishers Are Beefing Up Audience Development Teams
Beyond Traffic Data: Publishers Are Beefing Up Audience Development Teams
This article first appeared on Digiday
PubPlus
Dec 22, 2019
A Publishers Guide to Google’s Confirm Click Penalty
A Publishers Guide to Google’s Confirm Click Penalty
You’ve most likely heard a thing or two about Google’s confirm click penalty. First spotted several years ago, this shadowban has been on…
PubPlus
Dec 19, 2019
Editorial Analytics Helps Create Better, More Profitable Content
Editorial Analytics Helps Create Better, More Profitable Content
What makes a great article? Now that is a tricky question — and one that only someone in your position, with years of experience…
PubPlus
Dec 25, 2019
Why Digital Publishing is Moving from CPM to Visit Value
Why Digital Publishing is Moving from CPM to Visit Value
CPM, RPM — potatoes, patatas, right? Wrong. In fact, there’s a very good reason that the digital publishing industry is transforming…
PubPlus
Dec 23, 2019
Know What You’re Getting Into — Hidden Obstacles of Subscriptions
Know What You’re Getting Into — Hidden Obstacles of Subscriptions
Securing Revenue Streams
PubPlus
Dec 22, 2019
How Real-Time Revenue Attribution Unlocks More Revenue Per Visitor
How Real-Time Revenue Attribution Unlocks More Revenue Per Visitor
This article first appeared on MarTech Series
PubPlus
Dec 19, 2019
Why You Should Make the Shift to Programmatic Advertising
Why You Should Make the Shift to Programmatic Advertising
You may have noticed that Buzzfeed created, well, a bit of a buzz in the online publishing industry lately for an unexpected reason.
PubPlus
Dec 22, 2019
Facebook Is Hitting Publishers Where It Hurts: Here’s What To Do
Facebook Is Hitting Publishers Where It Hurts: Here’s What To Do
This article first appeared on Digiday.
PubPlus
Dec 18, 2019
How to Scale Your Content Distribution Campaigns
How to Scale Your Content Distribution Campaigns
What’s holding back your existing content distribution campaigns?
PubPlus
Dec 25, 2019
Move Over, Unicorns: Here Comes Social-First Publishers
Move Over, Unicorns: Here Comes Social-First Publishers
This article first appeared on MediaPost
PubPlus
Dec 17, 2019
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