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Pure & Applied
Co-creating the future of learning with organizations and companies in EdTech and across industries.
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Product marketers: amplify the voices you represent
Product marketers: amplify the voices you represent
Think about “innovation” as a process. Innovation stems from information you systematically gather, synthesize and choose to carry forward…
Nikitasha Kapoor
Nov 5, 2019
The State of Customer Identification and Profiling in EdTech
The State of Customer Identification and Profiling in EdTech
EdTech is unique. Its stakeholders face unique challenges and opportunities. Communicating with these audiences is in some ways easy…
Roxanne Desforges
Nov 1, 2019
Opinion: ISTE19 All-White Panel
Opinion: ISTE19 All-White Panel
Backlash following an 11-person, all-white panel at ISTE 2019 blew up on Twitter this past week.
Roxanne Desforges
Jul 2, 2019
Student data privacy: To reduce risk we need more than compliance from EdTech
Student data privacy: To reduce risk we need more than compliance from EdTech
This article on student data privacy and security is the result of Pure & Applied partnering up with Faud Khan to talk about an issue near…
Roxanne Desforges
May 30, 2019
Edtech They’ll Never Forget: A Case for Better Case Studies
Edtech They’ll Never Forget: A Case for Better Case Studies
Today’s EdTech buying process requires decision makers to ask, “will the product achieve what the company promises for my school?”
Roxanne Desforges
May 30, 2019
What will your company teach the world? How to leverage learning for business growth
What will your company teach the world? How to leverage learning for business growth
Philosopher John Dewey famously said, “learning is growth”. While he was referring to personal growth, the famous proclamation can also be…
Roxanne Desforges
May 30, 2019
RIP HAWRAF — you are design. you are experimentation.
RIP HAWRAF — you are design. you are experimentation.
To our favourite boy(and girl) band, HAWRAF,
Nikitasha Kapoor
Feb 22, 2019
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