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Michael Fishman in Pure Cycles

Aug 21, 2018

An Open Letter to LA Mayor Garcetti

Mayor Garcetti,

Would you let your kids ride on the streets of Los Angeles?

In the past two weeks, three bike riders have been victims of hit-and-run crashes in South Los Angeles. Two of them have lost their lives…

Pure Cycles in Pure Cycles

Jan 28, 2017

Disc Brake Basics

With the introduction of our Urban Commuters, everyone’s got disc brakes on the brain. Offering increased stopping power…

Pure Cycles in Pure Cycles

Jun 15, 2016

PFTV3: Putting on the Pedals

Pure Cycles in Pure Cycles

May 2, 2016

What’s Hot in Headsets

Headsets are thankless workhorses. They keep your bars steering smoothly and keep your fork and front wheel connected…

Pure Cycles in Pure Cycles

Apr 23, 2016

Speaking of Spokes — Spoke Patterns

Bicycle wheels are amazing. The magic of physics makes them some of the strongest man-made items…

Pure Cycles in Pure Cycles

Dec 2, 2015

What Are Bikes Made Of?

Pure Cycles in Pure Cycles

Nov 16, 2015

Fixed Gear or Freewheel

PFTV is back! In the first episode of the season, Amanda’s answering the age-old question, “Fixed or Free, what’s right for me?”.

Before you declare yourself #Fixed4Lyfe or commit to coasting, watch the video right here to get the full scoop!

Pure Cycles in Pure Cycles

Oct 9, 2015

The True Cost of Driving

Living in LA, people are often surprised to find out you can survive (let alone put together anything resembling a normal life) without a car. Even more surprising though, is just how much cars cost — especially when it comes to short trips, like your commute.

Pure Cycles in Pure Cycles

Sep 28, 2015

What’s the best way to hang a bike?

The only surefire way to thwart bike thieves (and make your bike feel like a valued member of the…

Pure Cycles in Pure Cycles

Sep 14, 2015

Adjusting your bike for the Perfect Fit

You just got your new bike, your favorite shop lovingly assembled it for you, and now it’s time for your first ride! No matter what, you’ll enjoy yourself, but a few tweaks to the fit can make sure every ride’s a wonderful one! In today’s post, we’ll look at…