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Quick and informative blogs for smart marketers with big ideas.
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Going Direct-to-Consumer? A Primer for Marketers.
Going Direct-to-Consumer? A Primer for Marketers.
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy…
QuickPivot Marketer
Apr 3, 2018
The One Thing That No MarTech Company Wants to Admit
The One Thing That No MarTech Company Wants to Admit
Marketing technology isn’t always the answer.
QuickPivot Marketer
Feb 7, 2018
The New Frontier of Marketing Technology: Customer Data Platforms
The New Frontier of Marketing Technology: Customer Data Platforms
For the past year, Google searches for “Customer Data Platform” have been steadily rising and the market for them has been quietly , but…
QuickPivot Marketer
Nov 20, 2017
Marketer to Marketer: Taking advantage of excess marketing budget
Marketer to Marketer: Taking advantage of excess marketing budget
If you’re one of the lucky marketers to have some excess budget at this point in the year, it’s time to figure out how to make the most of…
QuickPivot Marketer
Nov 3, 2017
Ada the Machine Learning Suite
Ada the Machine Learning Suite
This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada…
QuickPivot Marketer
Nov 1, 2017
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