10 Ultimate Ways to Master Scheduling LinkedIn Posts

Ravi Kant
QuikAI
Published in
5 min readAug 11, 2023

As an expert in crafting SEO-optimized content for SAAS companies, I am thrilled to present this comprehensive blog on mastering LinkedIn post scheduler. If you’re in the SAAS industry, leveraging LinkedIn’s potential is crucial for your business growth. In this updated guide, we will explore the importance of post-scheduling on LinkedIn and provide actionable tips for 2023. Let’s dive in!

Mastering LinkedIn Post Scheduling in 2023
Source: Freepik

1. Why LinkedIn Is Essential for SAAS Companies?

With a massive user base of over 930+ million professionals, LinkedIn has evolved into a powerhouse marketing tool for businesses. Ignoring its potential means missing out on valuable networking opportunities and potential customers.

2. Can You Schedule Posts on LinkedIn?

Absolutely! LinkedIn now offers a built-in post-scheduling feature that enables users to plan and automate their content delivery in advance. This streamlines your marketing efforts, ensuring consistent engagement with your audience.

3. The Power of Scheduling Posts on LinkedIn

LinkedIn post scheduling offers numerous benefits, including maintaining a consistent online presence, saving time, and maximizing engagement. By publishing content at optimal times, you can significantly increase your reach and interaction with your target audience.

4. How to Schedule Posts on LinkedIn in 2023

Scheduling posts on LinkedIn is a straightforward process. Start by logging in to your LinkedIn company page, click on the “Content” tab, and select “Create a post.” Compose your content, then find the calendar icon at the bottom of the post window. Click on it to choose your desired date and time for publication, and finally, click “Schedule.”

Read the relevant post: Struggling to Stay Consistent on LinkedIn? Let Scheduled Posts Do the Work!

5. Step-by-Step Guide for Scheduling LinkedIn Posts on Desktop

For desktop users, the process is seamless. Follow these simple steps:

  1. Log in to your LinkedIn account and navigate to your company page.
  2. Click on the “Content” tab and select “Create a post.”
  3. Compose your content and find the calendar icon at the bottom.
  4. Choose the date and time you wish to publish your post.
  5. Click “Schedule,” and your post will be saved for future publishing.

6. Effortless Scheduling of LinkedIn Posts on Mobile

LinkedIn’s mobile app also supports post-scheduling. Here’s how:

  1. Open the LinkedIn mobile app and log in to your company page.
  2. Tap on the “Content” tab and click “Create a post.”
  3. Compose your content and find the calendar icon at the bottom.
  4. Select the date and time you want your post to be published.
  5. Tap “Schedule,” and your post will be queued for publication.

6. Seamless Scheduling on Your LinkedIn Company Page

Managing a LinkedIn company page has its perks, including post-scheduling. Elevate your brand’s presence with these steps:

  1. Go to your LinkedIn company page and click on the “Content” tab.
  2. Click on “Create a post” to start crafting your content.
  3. Find the calendar icon at the bottom and click on it.
  4. Select the date and time for your post’s publication.
  5. Click “Schedule,” and your post will be ready for publishing.

Similar post: How to Master the LinkedIn Post Scheduler Tool Like a Pro: A Step-by-Step Guide

7. Optimizing LinkedIn Groups: Scheduling Posts for Community Growth

LinkedIn Groups offer excellent opportunities to build a community around your brand. Enhance your group’s presence with these guidelines:

  1. Access the LinkedIn Group where you want to schedule a post.
  2. Click on the “Start a conversation” button to compose your content.
  3. Look for the calendar icon at the bottom and click on it.
  4. Choose the date and time you wish to publish your post.
  5. Click “Schedule,” and your post will be queued for publication.

8. Leveraging Simplified: Mastering LinkedIn Post Scheduling

Simplified is an innovative scheduling tool that streamlines your LinkedIn marketing efforts. Here’s how to leverage it for maximum impact:

  1. Sign in to your Simplified account and connect your LinkedIn profile.
  2. Navigate to the “Create Post” section in Simplified.
  3. Compose your LinkedIn post content in the editor.
  4. Choose the date and time you want your post to be published.
  5. Click “Schedule,” and Simplified will handle the rest, publishing your post at the selected time.

9. Efficiently Scheduling Multiple LinkedIn Posts

Time management is crucial for SAAS marketing. Learn how to save time by scheduling multiple LinkedIn posts at once:

  1. Utilize third-party scheduling tools like Simplified or Social Champ.
  2. Import a CSV file with a list of your pre-written posts.
  3. Select the dates and times for each post to be published.
  4. Click “Schedule,” and the tool will queue all your posts for publishing.

10. Does LinkedIn Have a Built-In Scheduling Tool?

Yes, LinkedIn offers a built-in scheduling tool, but it may have its limitations. Let’s explore its features and benefits, and see how it compares to third-party options.

Bonus Tips: Top Tips for Scheduling LinkedIn Posts

Maximize your LinkedIn strategy with expert tips on post-scheduling, content planning, and audience targeting. Unlock the true potential of your LinkedIn marketing efforts.

Identify Your Target Audience: Understand your ideal audience and schedule posts based on their behavior and preferences.

Plan Your Content Calendar: Create a content calendar to organize your LinkedIn posts effectively. Consistency is key to engaging your audience.

Mix Up Your Content: Utilize various content formats, such as articles, images, videos, and infographics, to keep your audience engaged.

Optimize Post Timing: Research the best times to post on LinkedIn to ensure maximum reach and engagement.

Engage with Your Audience: Respond to comments and messages promptly to foster a sense of community and build strong relationships.

Monitor Analytics: Keep track of your post performance and adjust your strategy based on the data.

Wrapping Up: Unleash Your SAAS Growth with LinkedIn Scheduling

10 FAQs About LinkedIn Post Scheduling

1. How can I schedule LinkedIn posts for free?

Schedule LinkedIn posts for free using the native scheduling tool: create a post, select the date & time, and click “Schedule.” Read more.

2. Can I schedule posts on my personal LinkedIn profile?

Unfortunately, personal profiles lack scheduling, limited to LinkedIn Pages.

3. Is it possible to edit scheduled LinkedIn posts?

Yes, edit posts before publishing via the “Manage Posts” section.

4. What’s the ideal frequency for scheduling LinkedIn posts?

Aim for at least one post per business day, and analyze engagement for fine-tuning.

5. Does LinkedIn notify followers when I schedule a post?

No, posts appear at scheduled times without notifications.

6. Can I schedule videos on LinkedIn using third-party tools?

Currently, LinkedIn’s native scheduler supports text-based posts.

7. How can I analyze the performance of my scheduled posts?

Utilize LinkedIn’s analytics or third-party platforms to track metrics.

8. Are there any best practices for LinkedIn post-scheduling?

Enhance engagement with value-driven content, visuals, and LinkedIn Groups.

9. What happens if I delete a scheduled post?

Deleted posts are removed from the publishing queue.

10. Can I schedule LinkedIn articles as well?

Articles cannot be scheduled through LinkedIn’s native tool, manual publishing is required.

Summary: As we conclude this ultimate guide, you are now equipped with the knowledge and tools to supercharge your LinkedIn presence. Embrace post-scheduling as a vital element of your SAAS marketing strategy, and watch your business soar on the world’s largest professional network. Unlock your brand’s potential with expert tips, tools, and strategic scheduling. Start now and see your SAAS success take flight on LinkedIn!

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Ravi Kant
QuikAI
Editor for

Ravi Kant, a tech enthusiast, nature lover, combines innovation with sustainability using AI. He constantly explores ways to merge technology & environment.