The lifeblood of motorsport is publicity — as without media exposure, a driver’s career can falter, and sponsors don’t get the coverage they need to justify their investment. But who are these people who create reputations? The role of the media in motorsport is a…
The 2019 Formula 1 season is underway, with testing in Barcelona completed and the…
The link between blockchain technology and motorsport took another step recently when Red Bull announced Formula 1’s first ever cryptocurrency sponsorship. The FuturoCoin cryptocurrency will have its branding on the cars and…
There’s a common theme in professional sports; the higher up the ladder you go…
One of the best ways to climb the motorsport ladder on talent alone is to join a young…
Every January, the Autosport International show in Birmingham, England, marks the beginning of the motorsport season. Formula 1 drivers past and present often draw in the crowds — McLaren drivers Carlos Sainz and Lando Norris were headline…
