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Rareview
Articles on design, development, marketing, technology, startups, entrepreneurship, and business. We strive to be a resource for designing better user experiences, more effective integrated marketing, and strategies for life and business.
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Using SVGs and Icon Fonts for responsive design
Using SVGs and Icon Fonts for responsive design
You should be using icon fonts and SVGs in your Websites and Web Apps if you’re not currently doing so. This really shouldn’t be a debate…
Chuck Pearson
Sep 21, 2016
New division at our agency builds affordable Wordpress websites
New division at our agency builds affordable Wordpress websites
Our Orange County-based design agency Rareview has launched a new Wordpress division (called Rareview WP) specifically geared to…
Chuck Pearson
Nov 14, 2016
Building a Marketing Team of Executors
Building a Marketing Team of Executors
In today’s marketing climate, you need a team of executors. Everyone wants a marketer on the cutting edge of technology and a master of…
Robert Pearson
Jul 5, 2015
UI design for empty states, zero data, and on-boarding
UI design for empty states, zero data, and on-boarding
As UI and UX designers, we typically focus on designing screens and parts of Websites and Applications that contain large amounts of data…
Chuck Pearson
Sep 21, 2016
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Tapping Amazon to sell more
Tapping Amazon to sell more
As of March 2017, 183 million users visited Amazon’s websites per month. That’s a lot of people searching for products, interacting with…
Robert Pearson
Sep 13, 2017
The “above the fold” myth
The “above the fold” myth
There is no fold. Period. There, I said it.
Chuck Pearson
Sep 21, 2016
How to prepare photos for sale
How to prepare photos for sale
As a photographer, there are a few items on my checklist that I make sure are considered before I finish getting a photo ready for sale…
Chuck Pearson
Sep 21, 2016
Typography on the web
Typography on the web
The typography of a website plays an integral role in the user experience of a site–just as much as other elements such as navigation…
Chuck Pearson
Sep 21, 2016
The art of reductive design
The art of reductive design
Good designers work extra hard to make sure that their designs actually delight users, encourage the correct interaction, and are…
Chuck Pearson
Sep 21, 2016
Create advertising that sells according to david ogilvy
Create advertising that sells according to david ogilvy
This is such a powerful piece of paper. It’s filled with such timeless insights that it’s worth reading on a regular basis. David Ogilvy’s…
Chuck Pearson
Sep 21, 2016
Why your CAPTCHA is killing conversions
Why your CAPTCHA is killing conversions
We are not a fan of CAPTCHAs; plain and simple. More often than not, they confuse users and hurt conversion rates. Sifting through SPAM is…
Chuck Pearson
Sep 21, 2016
The Authentic Social Approach
The Authentic Social Approach
Social “Likes” Don’t Mean Engagement
Robert Pearson
Sep 9, 2014
How to Lead Your Team and Inspire Greatness
How to Lead Your Team and Inspire Greatness
Leadership is a critical and fundamental business need for both large and small companies alike. Great leaders are those who inspire…
Robert Pearson
Aug 11, 2014
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