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Product Design
Rat's Nest
The best ideas from Normative and our peers on how to move innovation beyond its obsession with the big idea.
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Product Design
Sarah Wittman
in
Rat's Nest
Jan 16, 2019
Want high quality results? Try a high fidelity prototype
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5
Matthew Milan
in
Rat's Nest
Nov 27, 2018
Start With the Stock Price
Starting with the stock price grounds our innovation work in reality from…
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102
Andy MacDonald
in
Rat's Nest
Oct 1, 2018
Designing in Code Can Help Get Your Innovation in Market, Faster. Here’s How We Did It.
Because selling a big idea requires more than Keynote mockups.
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164
Karl Fast
in
Rat's Nest
Aug 28, 2018
The Fundamental Job of Design is Not Great Design
The real job of design is changing organizations and
…
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