Advertising

Creatives = Ads = Banners

I’m working at the media agency as a UX UI Designer and creative production designer.

Day 1 — Team project

Today we met as a group to talk about working agreements and affinity map for our topic.

Use of storytelling for print ad

Creating a print ad for my personal branding was very useful for me…

Ogilvy on Advertising

Today i will review the first 30 pages of “Ogilvy on Advertising.” The book begins with explaining how to produce…

5 Questions with Dan Viens, Creative Director @ Wieden+Kennedy

Food is Medicine, Medicine is Food

It has always intrigued me to think about the foods we consume and how it affects our health. I…

I Downloaded My Facebook Data — Here’s What I Learned

The devil’s bargain.

The last gasp of the necrotic online advertising model.

Is Ad Targeting Exploitation?

Throughout my undergraduate discipline in Advertising I was speedily made aware of the attached ethical dilemma of exploitation. By exploitation, I refer to the usage of one’s subset of personal information for strategic advertising placement to better sell products or…

Do People Actually ‘Like’ Big Brands?

This past Thursday my User Experience cohort in the BDW Master’s program visited SOVRN, an…