Digital commerce is in the midst of a mass delusion. Countless founders, marketing…
Today, brilliant marketers are struggling online. Whether it’s a great consumer product or a strong B2B…
Zero to One in Agency Land Part Two
If you want to build a direct-to-consumer (DTC) brand today, or even bring an existing brand…
When Peter Thiel wrote Zero to One, his now classic take on startups, he wasn’t…
I’ve been around the agency block. Since 1992, I’ve worked in PR, advertising and market…
Let’s face it. I have no idea what’s going to be a major trend in 2024. You probably don’t…
