Top 10 Takeaways from the 2016 Election

There were a lot of predictions from pundits in the lead up to the 2016 Election, many of which predicted a Hillary Clinton victory. We now know that Donald Trump earned the victory with key wins in a handful of surprise swing states. With this still settling…

Red Oak Strategic

Aug 26, 2016

Could Google and Xbox solve all of polling’s problems?

Political polling faces a crisis of confidence. Major news outlets repeatedly ask “What’s the matter with polling?” after major misses like the Bernie Sanders’s primary upset in Michigan, where he beat Hillary Clinton 50–48 despite the…

Red Oak Strategic

Aug 10, 2016

Tracking 2016 using Google Consumer Surveys

Today, we debuted our national tracking poll, conducted using Google Consumer Surveys. We are one of the first researchers in the political space to embrace the technology and after working close with their team on some Republican primary work, wanted to…

Red Oak Strategic

May 11, 2016

Uber & Lyft: Using campaign data science to succeed

Last Saturday, in what has now been widely publicized and discussed, Uber and Lyft lost an effort, Proposition 1, that would have rolled back a number of regulations on their services. As a result, in one of America’s most forward-thinking…

Red Oak Strategic

Nov 11, 2015

The Analytical Nomination Pathway: Proportionality and a Draft Kings Approach

After last night’s Republican debate in Wisconsin, we thought it would be useful to begin analyzing how the GOP campaigns are thinking analytically about their pathways to the nomination.

Red Oak Strategic

Nov 5, 2015

Why Polling, Data & Analytics Will Finally Converge in 2016

Lots of discussion and criticism came out of this past Tuesday’s election results, much of it focusing on the Kentucky Governor’s race and the lack of reliable polling measures, which lead to a somewhat surprising election…