🗣 SOFO 2019 Is Here!
Sun’s Out Fun’s Out is your ticket to summer vacation
You made it out of Spring Break just in time to start preparing for the summer busy season. We have the perfect place for you to start getting your redemption area ready for the rush. But first, some Summer-Break Survival Notes:
Touristy time: For those of you located in travel destination areas, be prepared to see increased foot traffic. According to an article by Travel Agent Central, almost 100 million Americans will be venturing out on vacation in 2019. 68 percent of those families are planning to travel this summer, with a road trip being the most popular vacation plan. ☀
Spending extra time prepping your redemption area for the increased amount of guests will pay off. Make sure you’re incorporating summer-themed items — like toys to use outdoors.
Staycations for the win: For the other 2/3rds of Americans staying home, they’ve got to do something with all the extra free time. A first-time visit from a local family during summer gives your business the opportunity to create a loyal customer base. Try marketing some incentives to help local families “beat cabin fever” and come to your center.
A word from those who matter: According to a 2017 family travel survey by NYU, customer service can go a long way for traveling families. This is what one survey respondent had to say on what makes the biggest difference when on vacation:
“Just the generosity of others. I am a large family and going anywhere is a handful. It’s the kindness of others that gets us through the process.”
Whether you’re in a tourist location or not, this quote shows the importance of good customer service and what it means to those who will be visiting your center.
Where to start: Our new Sun’s Out Fun’s Out Storyboard is a category of products that promote outdoor family activities and will appeal to customers who want to extend the fun they had in your center.
We’re turning up the heat with the arrival of this year’s Sun’s Out Fun’s Out Storyboard!
Introducing our newest Sun’s Out Fun’s Out Storyboard: SOFO is full of activity-based and outdoor toys. There are three options for you to choose from — 8-, 16-, and 24-square-feet. For reference, there are 16 SKUs in the largest option and decrease from there. If you don’t have a space large enough in your display you can change the arrangement of the storyboard or incorporate just a few items in your “flash” area.
The SOFO Storyboard is heavy in the Trader Redemption Range with over 50 percent of the items in the 250–1250 ticket value range. This is important for your center because with summer break comes destination-type customers. Meaning, the majority of people coming to your center will spend all of their tickets as opposed to saving for another visit. This Storyboard will give them fun, outdoor items to redeem while on summer break.
SOFO also has items that appeal to the other redemption ranges — the Shimmer Handle Jump Rope for Impulse Players, and Fortnite Super Soaker and pool floats for the Savers and beyond.
The Poo Doo Toilest Toss is a must-have
We know you want your product assortment to be backed by proven sales data. The Sun’s Out Fun’s Out Storyboard includes high-sales performance items. For whatever reason, kids love gross things and poo is trending in the toy world. Even if you can’t implement the entire SOFO Storyboard, add the Poo Doo Toilet Toss to include the popular poo trend.
Here’s the full list of the Sun’s Out Fun’s Out items:
- 321534 — Nerf Fortnite Super Soaker
- 321580 — Retro Boom Box
- 320785 — Giant Jellyfish Float
- 321584 — Liquid Jams Bluetooth Speaker
- 321576 — Glitter Llama Float
- 321047 — LED Popsicle String Lights
- 321026 — Ice Cream Cone Light
- 321207 — Glitter Baton 15" Assortment
- 321202 — Glitter Shell Lip Gloss
- 321195 — Poo Doo Toilet Toss
- 317257 — Super Suction Catch Game
- 321208 — Shimmer Handle Jump Rope
- 321206 — Yum Stix Sidewalk Chalk
- 321203 — Mermaid Sunglasses
- 321196–5 Barrell Hydro Blaster
- 321199 — Yummmerz Glitter Flyer
Sale items are also a good place to start if you don’t have room for the entire storyboard. The LED Popsicle Light String and Jellyfish Float are both on sale.
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Replenish your wall from the Spring Break rush by adding some sale items. We update this category weekly so be sure to check out what new items are on sale!
