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Personalization vs. individualization: if no one had to choose?

Personalization vs. individualization: if no one had to choose?

Unless you have disappeared from the world of Marketing in the last two years, you have not been able to escape the sirens of…
Go to the profile of Colette
Colette
A/B testing emails: good or bad idea?

A/B testing emails: good or bad idea?

The famous AB test! The Holy Grail of the marketer, this reflex to test the performance of a CTA color or a product visual. By grasping…
Go to the profile of Colette
Colette
Dans les boîtes mail, vos concurrents ne sont pas ceux que vous croyez

Dans les boîtes mail, vos concurrents ne sont pas ceux que vous croyez

Etats-Unis, 15 juillet 2019. Quelques gouttes de sueur perlent sur le front des concurrents d’Amazon à l’occasion du Prime Day, annoncé…
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Reelevant
The 3 Different Levels of Email Marketing Personalization

The 3 Different Levels of Email Marketing Personalization

Which one is yours?
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Reelevant
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